6:51AM
Looked after
Is the course open?
After a night of rain, the Steward doesn't guess. It checks with the golf shop, and Mike answers in the same thread. The member never has to call.
For private clubs and their members
Your group, your table, your drink, how you like to be reached. Ropeline gives every member the feeling that someone at the club has been expecting them.
Good morning, James.
Course open · carts on paths · 6:42 AM
Today
8:40 AM · North course
With Alex, Sam, and Chris. Dry by 8.
Friday
7:15 PM · Terrace
Fireplace corner, with the Hales.
Tonight
Lobster night
Grill Room until 9. Two tables left at 7:30.
Six members joined this month. Meet them
Text Ardmoor
KnownAnticipatedEffortlessConnectedWelcomedTrusted
A member's day
6:51AM
Looked after
After a night of rain, the Steward doesn't guess. It checks with the golf shop, and Mike answers in the same thread. The member never has to call.
12:38PM
Known
The club remembers the corner by the fireplace, the friends who usually join, and the allergy the kitchen needs to know about. The member just says who's coming.
8:14PM
Effortless
Two real times from the tee sheet, the usual group already filled in, and a confirmation only once the booking is in. Three replies, done.
A person, when it matters. Preview with a fictional club.
Members
Text the club like a friend. It remembers your group, your table, and the people you'd like to meet.
Follow a member's dayStaff
One inbox, a morning briefing for every department, and a clear view of who's thriving and who's drifting.
See the staff toolsThe club
Monthly benchmarks against clubs like yours, without a consultant and without anyone seeing whose numbers are whose.
See benchmarksFor your staff
The routine requests take care of themselves. Anything uncertain goes to the right person with the whole conversation attached, so they pick up mid-thread and the member never starts over.
Ardmoor · Staff inbox
Catherine Liu
6:40
Dinner Saturday, six of us?
Tom Hale
6:22
Guest fee for Sunday?
The Parks
6:05
Court 3 at 5 today
Robert Ellis
Full golf · member since 2011
Preview. Ardmoor is a fictional club and every member shown is synthetic.
Briefings, member insights, and moreFor the club
Clubs pay consultants for an assessment that arrives once, as a binder. Ropeline compares your club with clubs of the same type and size every month. Your figures stay yours: peers appear only as ranges across ten or more clubs, and no club is ever identifiable.
Ardmoor · Benchmarks · September
Peers: Golf and country · 450 to 650 members · 24 clubs
Member requests resolved within 10 minutes
91% · peer median 64%
Weekend morning tee sheet filled
88% · peer median 92%
Food and beverage spend per member, monthly
$312 · peer median $286
Members at two or more events this quarter
34% · peer median 27%
New members still active after two years
81% · peer median 86%
Where to look next. New-member retention trails clubs like yours. In the top quarter, new members meet three or more members in their first 90 days.
Ardmoor middle half of peers median
Preview. Ardmoor is a fictional club and every member shown is synthetic.
How benchmarks stay anonymousYour club, your name
Your name, your colors, your crest. Name your agents the way your members already talk: the Starter for golf, the Clubhouse for dinner, the Bar for the Grill Room. Each one knows its job and who to hand off to.
See how clubs make it their ownArdmoor · Agents
Members text one number. The right agent answers.
Your agents
The Clubhouse
LiveDining, events, private parties
Hands off to Dining room
The Bar
LiveTabs, specials, hours
Hands off to Bar staff
Membership
LiveApplications, introductions, welcome
Hands off to Membership office
New agent
Handles
Hands off to
Golf shop team · 6 AM to 7 PM · after hours, the head professional
Voice
01Known
The club remembers your group, your table, your drink, and how you like to be reached.
02Anticipated
A note about Saturday's weather before you think to ask. Your usual table, held.
03Effortless
Text the club like you'd text a friend. It checks, offers choices, and confirms.
04Connected
Meet the members you'd like to know: shared schools, towns, games, and interests.
05Welcomed
From application to first tee, someone at the club has a plan for you.
06Trusted
Your information stays with your club, and the systems it relies on stay in charge.
Ropeline started inside a working private club, where one member set out to make the place feel as personal as it should.
Lee Duda, founder and club member
Does yours?