Benchmarks
The assessment that keeps up.
Clubs spend heavily on consultants to tell them how they compare, and the answer arrives once, already dated. Ropeline compares your club with clubs of the same type and size every month, from the operations you already run, and shows you where to look next.
Ardmoor · Benchmarks · September
Peers: Golf and country · 450 to 650 members · 24 clubs
Member requests resolved within 10 minutes
91% · peer median 64%
Weekend morning tee sheet filled
88% · peer median 92%
Food and beverage spend per member, monthly
$312 · peer median $286
Members at two or more events this quarter
34% · peer median 27%
New members still active after two years
81% · peer median 86%
Where to look next. New-member retention trails clubs like yours. In the top quarter, new members meet three or more members in their first 90 days.
Ardmoor middle half of peers median
Preview. Ardmoor is a fictional club and every member shown is synthetic.
Anonymous by design
Clubs learn from each other without ever seeing each other.
Discretion is the reason members join a private club. Benchmarks are built on the same principle, with five rules that hold for every club and every figure.
- 01
Your figures are yours
Only your club sees its own numbers. No other club, and no one at Ropeline outside the support you ask for, can look at them.
- 02
Ten clubs or it doesn't show
A peer figure appears only when at least ten clubs contribute to it. Narrow a group below ten and the comparison disappears rather than exposing anyone.
- 03
Ranges, never rows
Peers show up as medians and the middle half of the group. Never an individual club's value, name, or location.
- 04
Members never leave the building
Benchmarks are built from club-level totals. No member's name, spend, or history is ever pooled with another club's.
- 05
Opt in, opt out
Contributing is the club's decision. Leave, and your figures drop out of every future benchmark.
What you can compare
Measured against clubs like yours, not clubs in general.
Peer groups are set by club type, then narrowed by size and region wherever enough clubs share them.
- Service
- How fast requests are answered, how often staff step in, what members ask for most.
- Golf
- Tee sheet fill by day and time, rounds per member, guest play, lesson demand.
- Dining
- Spend per member, minimum shortfall, covers by outlet, the nights that fill.
- Events
- Share of members attending, repeat attendance, spend per head, new-member turnout.
- Membership
- New-member activity at 90 days and two years, drifting members, waitlist movement.
- Engagement
- Members using three or more amenities, visits per month, family participation.
“Where to look next” is the point. Every benchmark comes with the practice that separates the top quarter, and the Ropeline tools to act on it.
The best clubs already know.
Does yours?